The following article is a continuation of ‘See What Young Successful Entrepreneurs Say About Marketing Using eBooks – Part I’ and offers some additional points that are essential for marketing via eBooks. Businesses planning to include eBooks in their overall marketing and branding strategy will benefit from the tips given here.
Most businesses have still not realized the importance of ebooks in their marketing strategy. Even though they have exceptional social media marketing strategies using Facebook, Twitter, etc. and have effective email marketing campaigns, the lack of an ebook marketing strategy is an important marketing opportunity that has been missed.
Publishing 2.0 has changed the way people get their information. The masses are slowing moving away from traditional publishing venues like newspapers and magazines and towards online articles and blogs. This has also changed the relationship between the publisher and content developers.
Alexi Douvas, from Google’s Search Quality Team, in this video shows an interesting feature of Webmaster tools that you can use to understand the kind of traffic Google is sending your way.
A majority of small businesses have a single official website.
Many marketers take online message boards and forums lightly, but this is a mistake. These are great platforms for gaining insights from existing customers and connecting with new ones.
Many people might be on the verge of purchasing something from an e-commerce website but then something happens and they decide not to. The reasons for doing so can be many, and are outlined here as well.
As a continuation of the pointers elaborated in ‘ Pinterest As Part of Your Social Media Management Strategy for Business – Part II ‘ – here are a few more pointers on how to draw attention to your business through Pinterest.
The following post offers a few more Pinterest pointers of interest and is a continuation of ‘ How to Use Pinterest for Marketing Your Business and Its Important Role as Part of Your Social Media Management Strategy’….
Pinterest is not as well known as Facebook or Twitter but it has garnered a lot of attention in the past year or two read more here .
The term ‘content marketing’ has been gaining a lot of attention in the digital space.
Simon Sinek, motivational speaker and author, known for codifying the simplest idea in business called the ‘Golden Circle’ – breaks down this idea for the rest of us, in the following inspiring video.