What Does the Debate on Net Neutrality Mean for Content Marketers?

The internet has become an integral part of modern life. It is considered a great equalizer. But is it, really? The topic of net neutrality, which in the simplest terms, means keeping the internet open, has captured the imagination of the public. This week, discussions on the regulation of the internet will move to Congress. FCC commissioner Tom Wheeler is expected to present net neutrality rules to the House Subcommittee on Communications and Technology. The commission is attempting to create a level-playing field on the internet, or enforce net neutrality, which has its detractors (notably the chairperson of the aforementioned subcommittee Greg Walden). However, FCC is also saying that the pay-to-play fast lane does not compromise net neutrality.

Twitter Losing Steam Among Users?

Two latest surveys don’t exactly have good news for Twitter in the social media competition stakes. According to Forrester Research, followers engage with Google Plus posts more regularly than Twitter posts. Pew Research has found that a meager eight per cent of Twitter’s entire user base uses it to stay up-to-date with news.

Pinterest Gives in to Demand for Unlimited Secret Boards

One of Pinterest’s interesting features is its secret board. Users had up to six secret boards – until now. Users of the social bookmarking site and visual discovery tool can make the most of the recently announced unlimited options in secret boards. Pinterest attributed its latest decision to the increasing prevalence among users to use secret boards, alongside public boards.

US Special Operations Forces Post Social Media Data Mining Job to Combat Terrorism

The US government’s job portal is welcoming applications from contractors who can provide, among other things, social media data mining and market audience analysis, in an effort to stop extremists in their tracks. The ‘classified secret’ job points to government’s closer examination of social media conversations to identify terrorist and extremist organizations trying to infiltrate the United States. On their radar is Europe, Israel, Iceland, Russia and Greenland.

16% of Social Media Users in the World Based Out of Europe

A new survey conducted by social media agency We Are Social pegs Europe’s share of social media usage at 16 percent globally. The survey also reveals that 19 per cent of all internet users are based out of the continent. Almost 540 million people in Europe go online while 300m have an active social media presence. More than half of Europe’s social media users access social networks on their mobile devices.

Pinterest Invests in Image Recognition with New Acquisition

After Facebook bought Face.com and Yahoo’s purchase of LookFlow, Pinterest has snapped up VisualGraph, a start-up that develops image recognition, machine vision and visual search technologies. This latest acquisition by the pinboard-style photo-sharing website is an indication of the increasing demand for visual search solutions for better discovery and ad-targeting.

Sales of Digital Video Recorded 40% Growth in 2013

After five years of struggling growth, digital video sales soared in 2013. According to the year-end figures provided by Entertainment Retail Association, sales grew a healthy 40.2 per cent at £621.4m. The entertainment retail market is comprised of music, video and games. While all three recorded solid numbers last year, physical disc-based sales still ruled the roost at the top, accounting for over half the market with 56 per cent sales.

Twitter Reveals Top Tweets of 2013

Microblogging site Twitter has revealed the most talked-about topics on the platform in 2013. Its power to disseminate news in real-time to millions the world over has made it a desirable communication channel in the modern age. This year, the most shared post came from Glee star Lea Michele who broke her silence following the death of co-star and boyfriend Cory Monteith. Her post thanking fans for their love and support was tweeted 408,266 times. Fast and Furious actor Paul Walker’s shocking demise following a car accident also saw mourners take to Twitter, with a tweet from his official profile being shared 400,000 times.

Marks & Spencer Takes to Social Media This Christmas

Marks & Spencer’s television ads starring Helena Bonham-Carter and Rosie Huntington-Whitley have generated quite a bit of interest and buzz. But the movie stars are in for a tough competition from a West Highland Terrier who was christened by over 130,000 members of Facebook and Twitter. M&S has taken its holiday campaign to social media this year. Its ‘Believe in Magic and Sparkle’ television ad was first revealed on YouTube and followed by Instagram and Twitter campaigns, before being aired on television.