Category: Content marketing resources
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6 Crucial Content Marketing Tips for SaaS Companies
SaaS products can be complex and not all customers are equally tech savvy, which means that they may not immediately grasp the value and potential of your SaaS solutions. In order to accelerate your sales cycle and bring your SaaS product closer to your potential customers, you need to leverage content. This article will discuss…
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How Content Writing Services for Businesses Can Help Boost Engagement
So you’re doing all the right things for your content marketing plan, ticking off that checklist like a pro. Website? Check. Social media accounts? Of course. Blogs and articles? Sure, but are they really sparking engagement like you want them to? If the sound of crickets is becoming all too familiar every time you push…
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8 Tactics for Brands Ready to Raise Their Content Marketing Game
If you head over to your social media feed right now, you’ll notice how it’s full of loud brands, but only a few of them actually speak to their audience. The thing is, content shouldn’t be just king but the entire royal family. It should embody sophistication, class, and exceptional quality. Now, you’re here because…
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How To Optimize Content For Google’s New E-E-A-T Update
The Helpful Content Update Google released last year made many SEO professionals flip the way they build content. The main concept is quite simple – if you write on a subject, you need to make sure it is helpful and useful for the reader. However, this is not a new concept at all. If an…
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How do Brands use AI in Content Marketing?
As technology advances, people are using it to perform tasks that humans once did. Content marketing is no exception. Think of all the tasks you need to do before publishing content online, from keyword research to content writing. Today, Artificial Intelligence (AI) is good enough to optimize and monitor your brand’s marketing strategy in just…
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5 Prewriting Strategies to Become A Better Writer
When you first learn how to write content, you may get overwhelmed with where to start and what to write. It’s not always easy to begin your first step as a writer if you have no supporting background on it. Every skilled occupation needs hours of training to be called an expert. In writing too,…
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Guide to Content Distribution with Examples
As the co-founder and Chief Marketing Officer of Orbit Media, Andy Crestodina, famously said, “It’s not the best content that wins. It’s the best promoted content that wins.“ It’s indeed true. A mindless content generation without a well-rounded content distribution strategy is like driving a Benz without the wheels: futile. Many brands believe that the…
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Marketing to a Gen Z Audience – What You Need to Know
In 2026, Generation Z will become the largest share of the U.S. consumer population. [1] Generation Z (Gen Z or “Zoomers”) are those born between 1997 and 2012. Businesses around the globe will be thinking about how to prepare strategies to engage this emerging group, welcoming them as coworkers and marketing to them as customers.…
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Role Of Strategic Management In Organizing Your Content Strategy
Content marketing has been a vast and growing subject in recent years. It holds an essential stand for modern-day marketers as it is a unique way to reach the audience effectively. But, to get success in any operation, there is a need for a strategy to execute the tasks more constructively. Strategies are not just…
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Want Exclusive Content for Your Marketing? Try This New Method!
Exclusive content can transform your marketing operations in ways you never imagined. Content marketers may find it appealing to produce content that reaches many people, and often, this impulse can lead to great results. However, creating exclusive content for a niche audience you are targeting can be the ace up your sleeve that leads to…