Pinterest is not as well known as Facebook or Twitter but it has garnered a lot of attention in the past year or two read more here .
The site has been growing at a rapid pace and a number of businesses have started paying attention to what this virtual pinboard has to offer. The terms of agreement clearly state that Pinterest cannot be used for selling products, but businesses can always get creative and increase their brand visibility and value through the site. Here are some of the ways which can help your business leverage what Pinterest has to offer.
Invest some time
Anyone who has used social media platforms for marketing purposes will tell you that spending time on your campaign is very important. This aspect is even more pronounced in case of Pinterest. You need to build relationships with users who have a reputation for quality ‘pins’ on the site. When these users are in touch with you, the probability of them posting about your business increases. So, go for those users who get a lot of ‘repins’ and ‘likes’. The repins and likes originate from a common interest and it is easier to then take the conversation to a platform like Facebook or Twitter, where you can build upon the relationship. Remember, being authentic is very important if you want to build such relationships.In the long run, hiring a company that specializes in social media services may be very effective.
Keep things simple
One of the reasons that Pinterest has garnered so much success is because it is extremely easy to use. Every user gets a board where they can pin images, which are of the same size. The best thing for a business is to continue with the theme of simplicity at Pinterest and create boards that are clean and clutter free. Also, make sure that every pinned photo has a link back to your site or wherever you want the person to go. Many people have cited Pinterest as a major contributor of traffic in their social media campaigns.
Connect your Pinterest page and your physical location
The relationship between your business and Pinterest should work in both ways. So, not only should you promote your business through Pinterest, you should also try and advertise your Pinterest promotions through your website or through the physical store. One way to do this is use the Pinterest button on your company website.