New York Times Rolls Out Biggest Website Redesign in Seven Years

NYTimes.com has undergone cosmetic and under-the-hood changes, its largest in seven long years. It now has a look and feel on par with its print counterpart. The Times’ director for digital design said that the new change was aimed at preserving the brand’s identity.

Pinterest Invests in Image Recognition with New Acquisition

After Facebook bought Face.com and Yahoo’s purchase of LookFlow, Pinterest has snapped up VisualGraph, a start-up that develops image recognition, machine vision and visual search technologies. This latest acquisition by the pinboard-style photo-sharing website is an indication of the increasing demand for visual search solutions for better discovery and ad-targeting.

Sales of Digital Video Recorded 40% Growth in 2013

After five years of struggling growth, digital video sales soared in 2013. According to the year-end figures provided by Entertainment Retail Association, sales grew a healthy 40.2 per cent at £621.4m. The entertainment retail market is comprised of music, video and games. While all three recorded solid numbers last year, physical disc-based sales still ruled the roost at the top, accounting for over half the market with 56 per cent sales.

Google Books Lawsuit : Judge Rules in Google’s Favor

For eight long years, Google has been embroiled in a legal dispute with Authors Guild. The bone of contention has been Google Books, a service allowing internet users to locate and preview millions of books from publishers and libraries worldwide. Now, a federal judge has ruled in favor of Google Books, deeming the service to be beneficial in many ways and serving the whole society.

How to Claim Google+ Authorship of Your Online Content

Almost everybody must have seen the new author bios that show up on Google search results. Along with the link and the picture, and a small description of the author show up below the search result of some articles. This is possible with the help of Google+ where Google links all content created by the author to the author’s profile on Google+. In fact, authorship and AuthorRank are important ranking signals for the latest Google search algorithms.

Bidding Goodbye to Twelve Yahoo Services

Yahoo seems to be in the mood for some summer purging. It has brought under the axe a total of twelve of its products and services, which will phase out by the end of September. The list includes AltaVista- web’s primeval text based search engine and the more recent Yahoo Axis.

Use Pinterest Wisely for Your Online Marketing Initiative

Images are far more interesting than plain textual content and are instantly eye-catching. Even companies that don’t necessarily need to depend on images should use high-quality images on their websites to make their websites much more appealing to customers. The appeal of images can be seen by the fact that Pinterest and Instagram are some of the most popular social networking sites on the planet. These websites only allow users to share images, but smart businesses have been able to use them to promote their products and brands.

Re-Energize Your Brand with A New Website! – Part 2

As mentioned in the previous article of this series, creating a well-defined content strategy is the first step to creating a new website. A content strategy will help your content and online marketing teams create and publish content on your website that is effective and improves your conversion rates. After you have created and described audience personas in your content strategy, the next step is to decide the tone and voice that you need to use in the content.

Re-Energize Your Brand with A New Website! – Part 1

As a company or brand grows, its capabilities and services also grow and these changes need to be reflected by the company’s website. You simply cannot continue using the same old website that your company had when it was a start-up. Also, web technology is evolving at such a rapid pace that your website can look outdated and become buggy after a while. So why not refresh your brand by refreshing your website to show what your brand is capable of lately? However, launching a brand new website should be a carefully thought out process so that the launch is smooth and successful. Here’s how you can revamp your website without hitches.