The following post offers a few more Pinterest pointers of interest and is a continuation of ‘ How to Use Pinterest for Marketing Your Business and Its Important Role as Part of Your Social Media Management Strategy’….
Match your business with Pinterest
To many it might seem quite obvious, but Pinterest is more beneficial for businesses like home décor, and crafts. If you have a business that is involved in power sanders, then Pinterest may not be the best place for your social media campaign.
Use other platforms to feed Pinterest
Pinterest may have gathered a lot of momentum but it still lacks one thing when compared with other social media platforms – number of users. You should use these better known platforms to divert users to your Pinterest page. Many people use sites like Tumblr and Facebook to get more attention at Pinterest. Get a smart copywriter on board your campaign to generate the needed buzz on Facebook and Twitter for you.
Create a theme for daily posts
Certain businesses create a theme for the daily pins which can help in marketing of their brand. For instance, one of the themes could be to create an interesting slogan which should be related to your business and be good enough to get a lot of repins. The advantage with such a theme is that it can lead to an increased number of daily visitors. If you are an apparel store, you will find that a theme of posting a new design every week can be quite helpful.