Copywriting is all about persuading the reader to do something you want them to do without being overbearing. Writing persuasive copy is an art that takes time to learn. You need to have a way with words and use the right ones to get people’s attention and to persuade them subtly. The truth is that all words are not equal. There are some words that inherently strike a cord with readers. People are instantly drawn to these words and these words can make or break your copy. A reader will often decide to read your entire article if they spot these words in it.