Randy Charach, expert internet marketer shares valuable pointers on how to go about improving your website’s conversion rates.
In the video that follows, Charach explains website conversions as simply getting people to do what you ask them to do. The following are his suggestions on how to go about this –
• Write your ‘call-to-action’ right! Asking people to do exactly what you want them to do may seem easy enough. However, when you throw in a word limit to this process, it gets tricky. Here’s where hiring a professional SEO copywriter can help. You need to tell your site visitors – what to do, why to do it, and what happens next! Read more on how to write effective headlines and copy.
• Always offer something of value as a reward to visitors you’re trying to convert. This will help increase conversions drastically. Don’t be hasty and sell too much at one go. Break it down, and convert them in stages – especially important, when your ultimate goal is to get them to spend a lot of money on something that’s worth it!