Marketing Lessons from Miley Cyrus’ Bizarre MakeOver

Well there is no doubt about the fact that Miley Cyrus is as far from her erstwhile Disney image as she can possibly be. While other Disney start like Demi Lovato and Selena Gomez are still finding it hard to break away from their good girl image, Miley Cyrus was able to do that quickly and with a bang. Anybody who is able to use the Internet, has heard of or seen the buzz around Miley Cyrus’ new haircut – where she chops of her brown locks in favour of an edgy short blond look. Apart from that, her overly sexual appearances in music videos of other artists and in the videos of her own songs have created controversy.

Hashtag Comes to Facebook!

One of the most popular features on Twitter – the hashtag, is now on Facebook. Although Facebook and Twitter are bitter rivals, it hasn’t stopped Facebook from capitalizing on the popularity of the hashtag. Facebook is not the only website to adopt the hashtag. A few months back, popular image sharing website – Pinterest, made the hashtag official on its website. Now Pinterest users can use hashtags to categorize and optimize their pins or images better on the website. Hashtags also allow people to find images much more efficiently on Pinterest.

Use Pinterest Wisely for Your Online Marketing Initiative

Images are far more interesting than plain textual content and are instantly eye-catching. Even companies that don’t necessarily need to depend on images should use high-quality images on their websites to make their websites much more appealing to customers. The appeal of images can be seen by the fact that Pinterest and Instagram are some of the most popular social networking sites on the planet. These websites only allow users to share images, but smart businesses have been able to use them to promote their products and brands.

Tumblr Acquired by Yahoo!

The popular blogging platform – Tumblr, was recently acquired by search engine giant Yahoo! After days of speculations about the possible sale of Tumblr, Marissa Mayer – CEO of Yahoo confirmed the news via her Twitter account. Around the same time, founder and CEO of Tumblr – David Karp also confirmed the news of the acquisition. Yahoo paid a whopping $1.1 billion to acquire Yahoo and the entire amount was paid in cash.

Users will Be Amazed with the New Google+

The Google I/O is an eagerly awaited even every year and is a Mecca for techies and geeks. This year attendees were not disappointed as Google announced the launch of a host of new applications, features and changes to existing Google products and services. Perhaps the most important launch at the event was that of the new Google+. Google’s social networking website has been redesigned and is packed with new features. Google+ users were welcomed by the revamped Google+ on Wednesday.

Pinterest Mobile App users have a Lot to Look Forward to

Pinterest has now made the mobile application version of their website as feature-packed as the desktop version. Pinterest has announced that the latest versions of their mobile apps – Android 1.5 and iOS 2.4 will have numerous new features to make it easier for users to interact with others and to find pins. Some of the new features:

Evolution of the Apple iPhone

It has been over 5 years since Apple launched the first iPhone. A lot has changed ever since from lightening fast internet speeds to more sophisticated technology.

Facebook is Now Testing New Link Formats and Icons in News Feeds

Facebook appears to be adding new changes to the news feed and timeline frequently to be able to give users the best possible user experience. It is obvious that visual content is more interesting and eye-catching than plain textual content and the social networking giant is making a push towards improving the prominence of pictures in news feeds and timelines of users. Facebook is testing two link formats – both of which are geared towards increasing the prominence of the images associated with links.

Twitter Aiming to Be a Multimedia Hub with BBC Partnership

Just a few days ago, Twitter launched its standalone music app – Twitter Music. Although the app is not yet functional, the micro-blogging platform has just inked deals with entertainment giant BBC America to publish exclusive video content from the media company on Twitter. These videos will be of popular series on BBC America and all the videos will be “first-in Tweet branded”. The news of this Twitter and BBC America partnership was announced by BBC America via a tweet on its official Twitter account.

Music App from Twitter Not too Far Away

After acquiring the music service We Are Hunted, Twitter is looking to launch its own standalone music app for its users. So far, users have been able to open the page music.twitter.com and have been able to see the Twitter logo, a #music hashtag, a sign in button and a message that says that the app will be released soon. On clicking the sign in button, users are taken to an authorization page but signing in to this app still hasn’t been enabled as users are met with a server error when they try to sign in.

You Can Send Status Updates Even After Your Death!

Due to the immense popularity of social networks and the number of hours that most people spend on these social networks, our lives are now being recorded on the Internet. The current generation is special because it has created so much data that is being archived online. The only way to store information in previous generations was through pictures, journals and personal diaries. With all of us detailing our lives on social media platforms, can we send updates even after we are long gone? Can social media be used as a platform to send everyone your last message? In this video, Adam Ostrow – Chief Strategy Officer of Mashable, talks about the information age and how people are already using various applications to leave messages to loved ones once they die.