Well there is no doubt about the fact that Miley Cyrus is as far from her erstwhile Disney image as she can possibly be. While other Disney start like Demi Lovato and Selena Gomez are still finding it hard to break away from their good girl image, Miley Cyrus was able to do that quickly and with a bang. Anybody who is able to use the Internet, has heard of or seen the buzz around Miley Cyrus’ new haircut – where she chops of her brown locks in favour of an edgy short blond look. Apart from that, her overly sexual appearances in music videos of other artists and in the videos of her own songs have created controversy.
However, one thing cannot be denied – everybody is talking about her. Her PR campaign was crafted perfectly and it paid off. So what can marketers learn from Miley’s latest and very successful PR campaign?
1. Don’t be afraid to change
If your SEO and online marketing efforts are not getting the kind of results you expected, then change them. Also if you have been using the same online marketing methods, with the same mediocre results, it is time for a drastic change. when Miley wanted to change her Disney princess image and move onto a more edgier and adult image like Rihanna or Lady Gaga, she didn’t just start wearing sexier clothes she changed her entire style with a brand new haircut.
2. Shock value always works
Love it or hate it, there is no denying that Miley’s new hair cut has generated a lot of buzz because it was so shocking. The moment she debuted her look, social media networks were filled with news and opinions about her and her new haircut become the stuff of headlines for online publications. Even her latest music video for her single “We Can’t Stop” shocked viewers and generated a lot of opinions and controversy, but it was also one of the most viewed videos on YouTube and broke all kinds of popularity records. However, brands must be a bit more careful about unveiling a new shocking image. They should take care that the new image is still relevant and hints at what the companies are looking for in the future.
3. Social media is the best channel to unveil changes
Social media has become the first platform for groundbreaking news and with millions of users glued to Facebook and Twitter for long periods of time, social media channels are the best ways to unveil new changes. Instead of calling a press conference or unveiling her new look in a photoshoot, Miley did so on Twitter with selfies. If you want to generate a buzz online without too much money or effort, announce news on social media channels.
4. Involve your followers
Miley didn’t just upload a picture of her brand new look, she announced its imminent arrival and gave fans live updates as her look progressed. She made sure to involve her fans in her life changing new image. This was not only a great way to connect with fans but to also keep the buzz going for a while. In fact, her step by step approach is the reason why her images and tweets went viral. Brands should give their followers a behind the scenes look when unveiling new changes and should make sure they keep customers engaged and involved.
More Marketing Lessons from Celebrities: here’s one from Psy – Gangnam Style