Social Summit 2016

If you’re a social marketing specialist or even an enthusiast looking for a chance to hone your…

Twitter Losing Steam Among Users?

Two latest surveys don’t exactly have good news for Twitter in the social media competition stakes. According to Forrester Research, followers engage with Google Plus posts more regularly than Twitter posts. Pew Research has found that a meager eight per cent of Twitter’s entire user base uses it to stay up-to-date with news.

Pinterest Gives in to Demand for Unlimited Secret Boards

One of Pinterest’s interesting features is its secret board. Users had up to six secret boards – until now. Users of the social bookmarking site and visual discovery tool can make the most of the recently announced unlimited options in secret boards. Pinterest attributed its latest decision to the increasing prevalence among users to use secret boards, alongside public boards.

US Special Operations Forces Post Social Media Data Mining Job to Combat Terrorism

The US government’s job portal is welcoming applications from contractors who can provide, among other things, social media data mining and market audience analysis, in an effort to stop extremists in their tracks. The ‘classified secret’ job points to government’s closer examination of social media conversations to identify terrorist and extremist organizations trying to infiltrate the United States. On their radar is Europe, Israel, Iceland, Russia and Greenland.

16% of Social Media Users in the World Based Out of Europe

A new survey conducted by social media agency We Are Social pegs Europe’s share of social media usage at 16 percent globally. The survey also reveals that 19 per cent of all internet users are based out of the continent. Almost 540 million people in Europe go online while 300m have an active social media presence. More than half of Europe’s social media users access social networks on their mobile devices.