16% of Social Media Users in the World Based Out of Europe

A new survey conducted by social media agency We Are Social pegs Europe’s share of social media usage at 16 percent globally. The survey also reveals that 19 per cent of all internet users are based out of the continent. Almost 540 million people in Europe go online while 300m have an active social media presence. More than half of Europe’s social media users access social networks on their mobile devices.

Twitter Reveals Top Tweets of 2013

Microblogging site Twitter has revealed the most talked-about topics on the platform in 2013. Its power to disseminate news in real-time to millions the world over has made it a desirable communication channel in the modern age. This year, the most shared post came from Glee star Lea Michele who broke her silence following the death of co-star and boyfriend Cory Monteith. Her post thanking fans for their love and support was tweeted 408,266 times. Fast and Furious actor Paul Walker’s shocking demise following a car accident also saw mourners take to Twitter, with a tweet from his official profile being shared 400,000 times.

Marks & Spencer Takes to Social Media This Christmas

Marks & Spencer’s television ads starring Helena Bonham-Carter and Rosie Huntington-Whitley have generated quite a bit of interest and buzz. But the movie stars are in for a tough competition from a West Highland Terrier who was christened by over 130,000 members of Facebook and Twitter. M&S has taken its holiday campaign to social media this year. Its ‘Believe in Magic and Sparkle’ television ad was first revealed on YouTube and followed by Instagram and Twitter campaigns, before being aired on television.

Vodafone Shifts Focus to Social Media with ‘Vodafone Firsts’

Traditionally, Vodafone has relied on global sponsorships as a brand engagement strategy. It is now shifting its focus to engage consumers through social media. The Vodafone Firsts campaign aims to interact with the company’s 400 million-strong customer base by reminding them about the power of technology. It will be kickstarted on New Year’s Eve and launched across all Vodafone markets next year.

Facebook’s News Feed Tweak Aimed at Delivering Quality News

Back in August, Facebook implemented an algorithm update aimed at encouraging managers to provide better-targeted updates and less low-value material. The social media giant seems to have made it a priority to limit low-quality posts from news feeds. This week, it announced an update to its news feed ranking, which will put more emphasis on shared news posts as opposed to memes and the like, which are popularly shared on the site.

Snapchat Says ‘No’ to Facebook

Two-year old photo-messaging application Snapchat has rebuffed a buyout offer worth $3 billion from social media giant Facebook. Early this year, Facebook is said to have made an offer of $1 billion to acquire the company. That is twice the amount it paid for Instagram.

Pinterest’s New Feature Makes it Easy for You to Discover New Pins

Pinterest has now made it easy for users to find pins they might like so they can cut down on the time spent on discovery. The new feature is called ‘related pins’ and as the name implies, recommends a selection of pins to users’ home feed. This appears to be a handy feature as it not only saves time but also introduces you to pins related to your interest/liking that you may otherwise miss.

Pinterest and LinkedIn Hot on the Heels of Facebook and Twitter in Content Sharing

That 75% of all online content is shared on Twitter and Facebook may not come as a big surprise to anyone. But here’s the big news: two well-known players are making rapid inroads into the content-sharing space. LinkedIn and Pinterest have reported robust sharing numbers; the world’s largest professional sharing network saw its content sharing rise by over 19% while the photo-sharing website posted a 15% growth in sharing. Facebook moved at a relatively slow pace, recording a growth of just under 15% while Twitter declined 8%.

Luxury Experiences Doled Out on Social Media by Four Seasons

Although the benefit and importance of adopting content marketing has been widely touted by many companies, not many are have adopted it fully or even know how to. Moreover, very few companies are willing to be daring enough to stand out and be innovative with their content marketing campaigns. However, one brand – Four Seasons, is quickly becoming a trailblazer in the content marketing and social media marketing spheres. With their focus on digital marketing and innovative content, the company is reaping the benefits of good content marketing.