3 Tips to Strengthen Your Brand Image on Google
Google may seem to be playing favorites with well-known brands with its recent updates strongly favoring big names, but this does not mean that there is no hope for smaller companies.
Google may seem to be playing favorites with well-known brands with its recent updates strongly favoring big names, but this does not mean that there is no hope for smaller companies.
The Penguin Update was probably one of the biggest attacks launched by Google against webspam.
Demonstrating deep understanding of queries, Google recently enhanced its search service with a new innovation called Knowledge Graph.
Google is cracking down on black hat search engine optimizers once again. Following updates for page layout and ranking, the search giant has announced yet another change this week.
All through last year Google kept website owners on their toes with major changes in its search algorithm. The panda update increased focus on high quality content.
Google’s initial public offering (IPO) investment is considered as one of the greatest in the history of Silicon Valley. The search giant has been enjoying the spotlight for the last 8 years.
Last month Google’s privacy policies were updated. Out of over 70 different documents covering various products, more than 60 were consolidated into a single main privacy policy.
‘Freshness’ seems to be Google’s latest mantra. Many of the changes implemented by the search giant in the past few months have been all about freshness.
Social media is an integral part of the online marketing mix, but a majority of marketers remain unsure about the impact of their social efforts on their businesses’ bottom-line.
Barcelona, Spain: Google’s Executive Chairman, Eric Schmidt cautioned the world against the ‘Digital Caste System’ in his keynote speech at the Mobile World Congress gathering in Barcelona. Schmidt is worried about the growing disparity between the rich and the poor in the use of internet technology and is calling the world to act upon it.