Social media is an integral part of the online marketing mix, but a majority of marketers remain unsure about the impact of their social efforts on their businesses’ bottom-line. In spite of a large number of tools claiming to help measure the impact of social campaigns, figuring out what’s working and what’s not seems like an impossible task. Now Google is claiming to have the solution everyone has been waiting for.
The search giant recently announced that in the coming weeks Google Analytics will include additional reports. These will help online marketers measure activity across social networks like Google+, Twitter, Facebook and StumbleUpon. According to a recent post on Google Analytics blog, the new set of reports will help achieve 3 main goals:
• Assess the value of social traffic and measure its role in present and future conversions.
• Improve understanding of social activities occurring on as well as off your site to boost social KPIs and enhance user engagement.
• Enable more effective and informed social media marketing decisions.
If the new reports hold true to their promise, they will make life much easier for social media managers and SEO copywriters.