All Facebook Pages will be migrated to Timeline redesign on the 30th of March, regardless of whether or not the administrators like it. According to the social media giant, 8 million out of over 37 million Pages have already adopted the Timeline. While the stats indicate that the new features are being appreciated by administrators, it remains to be seen whether the redesign is really helpful in terms of marketing efficiency.
Timeline enables brands to express themselves more effectively through bigger visuals. The key features of the redesign include capability to pin posts for up to a week at the top of the feed and, receive private user messages and respond to them. The redesign is essentially aimed at increasing the amount of time spent by users on the Page.
Social media managers and copywriters will have to start aligning to this new paradigm soon. The sticky content will give them the ability to be heard better and for a longer time.
While a large number of Pages are migrating to Timeline, top Facebook Pages have adopted a slightly conservative approach. Out of the top twenty Pages, eight have migrated. None of these Pages have reported a significant jump in their stats, but it is too early to draw conclusions.
There are concerns that the increase in visual components will overshadow the ‘Like’ button. But we believe that the concerns are likely to be offset by benefits like higher presentation flexibility, bigger images and pinned posts.