Facebook Marketing in the Post-Scandal Era: 3 Things You Need to Know
2018 was a terrible year for Facebook. The company found itself in choppy waters, following allegations of…
2018 was a terrible year for Facebook. The company found itself in choppy waters, following allegations of…
One of the most popular features on Twitter – the hashtag, is now on Facebook. Although Facebook and Twitter are bitter rivals, it hasn’t stopped Facebook from capitalizing on the popularity of the hashtag. Facebook is not the only website to adopt the hashtag. A few months back, popular image sharing website – Pinterest, made the hashtag official on its website. Now Pinterest users can use hashtags to categorize and optimize their pins or images better on the website. Hashtags also allow people to find images much more efficiently on Pinterest.
Pinterest has now made the mobile application version of their website as feature-packed as the desktop version. Pinterest has announced that the latest versions of their mobile apps – Android 1.5 and iOS 2.4 will have numerous new features to make it easier for users to interact with others and to find pins. Some of the new features:
Facebook users have come to expect changes in the social networking site whether they like it or not. Even though Facebook has received immense backlash for most of their changes, they continue to tweak the website to enhance the user experience of the website. Most of us have barely gotten used to the Facebook Timeline, but be prepared to encounter further changes to the Timeline.
This comes as no surprise that Instagram has angered many of its users with the new Terms of Service. One Instagram user has decided to take legal action against the photo-sharing platform over its new terms of service. Lucy Funes has filed a class action lawsuit in the San Francisco federal court, against the photo-sharing service, last week. This California resident has accused the website, among other things, of breach of contract and claims that she is acting on behalf of other Instagram users and herself.
Just when Instagram started becoming an essential tool for online and social media marketers, the enforcement of new policies could see it vanish into obscurity. As many social media experts are calling it, the new policies that come into effect from 16th January, 2013, could be Instagram’s “suicide note”. These terms and policies indicate that the business model of Instagram is changing. It is now making users the product instead of the service.
Every Internet user is a part of one or the other social networks like Facebook, Twitter, and Pinterest and new social networking platforms are launched almost daily. The social networking world is evolving everyday and developers are finding new ways to bring users together. One small start-up has figured out a way to gather new users around a specific type of content and their common interests. Sulia – is a new subject-based social service that let’s you follow topics that you are interested in instead of following other users. For example, you can follow all the content about your favorite local football team instead of separate team-related users.
The fact that social media goof-ups can happen even to the best of the best has been proved by some of the athletes at 2012 Summer Olympics.
A small sports marketing firm Hanson Dodge Creative paid professional runner Nick Symmonds $11,000 to put a temporary tattoo sporting the company’s Twitter handle on his left shoulder in January.
For a large number of businesses Facebook is an important aspect of the internet marketing mix.
The recently released ‘2012 Fortune 500 Social CEO Index’ shows that among executives occupying the top positions at some of the largest publicly held companies, only 4% use Twitter and 7.6% use Faceb
IBM recently released ‘The State of Marketing 2012’ report. According to the report, companies across the globe foresee a number of marketing challenges in the coming years.