Last month Google’s privacy policies were updated. Out of over 70 different documents covering various products, more than 60 were consolidated into a single main privacy policy. If you use any of Google’s services like search, Gmail, Google+ or YouTube, you are probably aware of this. The changes mean that Google can use the data provided by a user for any one of its service across all its products.
According to the search giant, treating a person as a single user across all services will provide a more simple and intuitive experience. The move initiated debates among lawmakers and users across the world. While users continue to wonder whether or not the move adds to the privacy protection challenges, those who advertise on Google have a reason to be happy. Sharing information across services is sure to help the search giant target users more effectively and ultimately boost conversions.
For instance, if you are a YouTube user, Google can serve more relevant ads to your Gmail account based on the videos seen by you on YouTube. Conversely, if the search giant serves you ads on YouTube based on the emails received or searches conducted over the last few days, they are sure to be more relevant. In short, the move seems to be favorable for advertisers and is likely to aid ad content writers and PPC managers in their conversion efforts.