Building the Perfect Blogging Calendar For 2017
Great content does not always have to be planned, in fact many bloggers believe that creating a…
Great content does not always have to be planned, in fact many bloggers believe that creating a…
As the new year approaches, blogging as an industry and as a means of expression is showing…
Successful entrepreneurs have an online presence and this presence is key to their success. The first step…
Businesses that have high quality and frequently visited blogs have been found to get significantly more traffic…
In 2016, a business without its own blog is almost unheard of. Most companies have realized that…
Companies and individuals often, in their enthusiasm, start blogs without thinking of how to develop them further. As a result, a company blog suddenly starts publishing articles on cooking, recipes, music, and a bunch of other topics that are in no way related to the company or their message. So how do you think your customers will react when you they go to your blog looking for technical articles and all they find are cute cat videos? Of the millions of blogs on the internet, very few become popular for all the right reasons. Bad publicity for company blogs should be avoided at all costs by any company as this will eventually hurt the company’s brand image. So what are the types of blogs that you must avoid to give credibility to your blog?
Most companies fill their blogs with promotions and company announcements. These types of blog posts may be informative to existing customers but they are not share-worthy. However, there are some companies – large multinational ones in fact, that do not bank only on their brand names to attract visitors to their blogs. As in the first rule of blogging – these companies have generated excellent and original content for their blogs that has prompted many users to share and link back to them.
A blog is a web space where you have considerable freedom airing your views in exactly the manner you choose.
Many bloggers avoid giving links in their blogs for fear that this will encourage readers to leave their own web space and move to another.
Many businesses that have their own blogs often use the blog as their home page. The logic behind this act is simple.
Maintaining a professional and interesting blog for your business can help you engage customers.
A good blog can greatly improve a company’s online popularity and help with your website’s search engine optimization too. For a business to reap the benefit from a good blog, it has to be interesting, well written and managed.