Twitter Aiming to Be a Multimedia Hub with BBC Partnership

Just a few days ago, Twitter launched its standalone music app – Twitter Music. Although the app is not yet functional, the micro-blogging platform has just inked deals with entertainment giant BBC America to publish exclusive video content from the media company on Twitter. These videos will be of popular series on BBC America and all the videos will be “first-in Tweet branded”. The news of this Twitter and BBC America partnership was announced by BBC America via a tweet on its official Twitter account.