Do you Need to Worry About Negative SEO attacks?
Are you worried that your competitor or a disgruntled employee or customer is using negative SEO techniques to hurt your website’s rankings?
Are you worried that your competitor or a disgruntled employee or customer is using negative SEO techniques to hurt your website’s rankings?
Most web writers and SEO experts have conflicting views about what is more essential for higher page ranks – SEO techniques or good content. Most content creators and web masters think that unless they write great HTML code that validates well along with the content, their website will not be found by web crawlers or bots. This may actually not be true! Matt Cutts, Head of Google Webspam team, has some interesting insights to offer on the subject.
The United States Federal Trade Commission or FTC decided to drop its plans of slapping Google with an antitrust lawsuit in the beginning of this month. Google is wasting no time and is taking this as a green signal to aggressively pursue the development of Google 2.0. Google 2.0 will transform the Google search engine into an answer engine being able to answer users’ questions instead of just returning results that match the typed keywords.
There’s no denying that Google has come to influence way too much in the online world. So much so that webmasters have to constantly keep in touch with what’s Google up to, to ensure that their websites constantly feed on the much needed traffic.
It’s no surprise that Google is closing in on 70% of all searches conducted in America. Last month, reports indicated that Google had broken its previous record and had managed to capture more than 66.9% of all US searches. This December, the numbers have moved up by 0.1%, which now means that 67% of all searches conducted in the US were via Google. Most experts agree that in no time the market share captured by the search engine will reach 70%.
Google’s tremendous advertising revenues have left a bitter taste in the mouths of its competitors. The strong hold that it has on the Internet may have inspired various dictionary publications to legitimize the word “google” as a verb but this monopoly that the search engine giant enjoys is not only worrying but angering other companies.
You may have heard that the Google search engine favors web pages that are updated regularly. So is it true that the search engine giant increases the search result rankings of pages that have “fresh” content? Company pages do not need updated content and there are some topics on which people cannot create new content without repeating old information. Matt Cutts, head of Google’s Webspam team, explains why you should not worry about the freshness factor and how this factor only affects the ranking only for some queries.
In the hopes of becoming the number one search engine in developing countries, Google is slowly launching its service across various countries allowing people to access its web pages even with low bandwidths. Developing countries like the Philippines, Brazil, India, etc. have huge populations with most of the people being very tech savvy. However, these countries lack advanced network infrastructures, limiting the internet bandwidths available to the masses. Google just launched a service known as Free Zone that allows people to access the Web, including Google Ads, from basic hand-held devices. This service aims to capture the burgeoning market in these developing countries amounting to billions of people.
Google has redesigned the search results page and officially announced this change on their blog earlier today. After extensive changes to its website ranking algorithms, which changed the search results, this new change transforms the way these results are displayed. The new design has only been rolled out to the U.S. version of the website and the search giant is planning on releasing this new design to all its localized web pages in a few months.
This may sound shocking but may soon become reality. The French government is considering bringing a new bill into action that will force the search engine giant to pay for the links of newspapers that it displays in online searches. Google has claimed that if this new bill is passed, it could threaten the very existence of the company.
“Google Dance” was coined some time back when Google rolled out many search engine algorithm changes in quick succession. These monthly changes caused the rankings of websites to fluctuate drastically. Just when SEO experts thought that the Google Dance had disappeared, it is back again.
In the good old days of print publishing, the publishers that had the best content garnered the most sales. Content had to be attractive, informative and accurate to be able to garner a large audience via newsstands and subscriptions. This formula for success was turned on its head with the advent of Google and SEO (Search Engine Optimization).