Get People to Notice Your Brand – Use Disruptive Marketing

People are bombarded with promotions and advertisements from all directions but are able to ignore the noise and pick up messages that are important to them. In the current marketing world where your messages could easily be dismissed as noise by your target audience, how do you get them to notice your message? More importantly, how and why do people sift through the noise and focus on certain messages?

Marketing Needs to Be Reinvented Constantly

People don’t realize the fact that we use marketing almost everyday. When we try and convince a child to eat his/her vegetables or negotiate the price of an item, we are trying to get the other person to do something differently. This persuasion is the core of marketing. However, marketing has a bad rap nowadays as people believe it to be false and something they cannot trust. Many people believe that marketing needs to be avoided as it can induce people to do something that they don’t necessarily want to do.

Re-Energize Your Brand with A New Website! – Part 2

As mentioned in the previous article of this series, creating a well-defined content strategy is the first step to creating a new website. A content strategy will help your content and online marketing teams create and publish content on your website that is effective and improves your conversion rates. After you have created and described audience personas in your content strategy, the next step is to decide the tone and voice that you need to use in the content.

Re-Energize Your Brand with A New Website! – Part 1

As a company or brand grows, its capabilities and services also grow and these changes need to be reflected by the company’s website. You simply cannot continue using the same old website that your company had when it was a start-up. Also, web technology is evolving at such a rapid pace that your website can look outdated and become buggy after a while. So why not refresh your brand by refreshing your website to show what your brand is capable of lately? However, launching a brand new website should be a carefully thought out process so that the launch is smooth and successful. Here’s how you can revamp your website without hitches.