Re-Energize Your Brand with A New Website! – Part 1

As a company or brand grows, its capabilities and services also grow and these changes need to be reflected by the company’s website – this is why copywriting matters. You simply cannot continue using the same old website that your company had when it was a start-up. Also, web technology is evolving at such a rapid pace that your website can look outdated and become buggy after a while.

So why not refresh your brand by refreshing your website to show what your brand is capable of lately? However, launching a brand new website should be a carefully thought out process, preferably done by a copywriting agency so that the launch is smooth and successful.

Here’s how you can revamp your website without hitches.

Set up a content strategy

It goes without saying that you cannot use the content of your old website in your new website. Your content needs to be fresh and updated too. With a content strategy in place; content planning, development, research, creation, publishing, and result analysis processes will be well defined to keep your company on track and make it easier for effective copywriting.

The goals that you wish to achieve with the new website and content need to be described in the content strategy. List out all the ways in which you think your new website will be better than the old one so that your team can work on these areas while creating a new website. Your company also needs to decide what kind of audience it wishes to target with its content. Without a target audience in mind, the content that you publish on your new website will be haphazard, lacking focus, and will do nothing for your brand.

Most companies choose to target different audience types – you can use various tools and surveys to learn more about your audience. One of the best and easily accessible tools to understand your demographics or audience is Facebook, where you can learn a lot using the Ad Creation tool. You must also conduct surveys to understand your potential customers and SurveyMonkey is one of the best survey and questionnaire creating platforms. There are even web extensions that can help with such activities.

Create audience personas

After you have gathered as much information as you can about your audience, figure out what is lacking in your current content. This will help you identify which areas of your content marketing process need the most attention. As you will be trying to target different audience types, you will need to create different types of content to cater to all these segments.

The best way to keep an audience type in mind while creating content is to create audience personas. Audience personas basically outline the lifestyle, characteristics, traits, etc. of the people in your audience so that you can create content for them that is spot-on. Your audience personas should also be well described in your content strategy.

This is just the first step in revamping your website. Look at part 2 of this series to learn more.

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