Category: Content Marketing, Copywriting, Writing Tips & Trends -GodotMedia Blog
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What Makes a Good Website Checklist: 9 Essential Qualities
What makes a good website checklist? It is no secret that the Internet has made things simpler for businesses, governments, and other organizations. Gone are the days when you needed to rely on a brick-and-mortar location to get your name out there – these days, you need an online presence and an audience to attract,…
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7 Genius Tips on Repurposing Old Blog Posts
Every piece of blog content that you create has a lifespan, which starts as soon as you hit the publish button. But what does it mean when your audience stops reading your content? After generating some interest among the readers initially, most blog pieces get added with the billion others, collecting dust in the digital…
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11 Content Marketing Strategies Brands Should Use On Instagram
Content is king on Instagram, a social media platform with around 1 billion active users. It’s the only arsenal for brands that want to grow and attract their ideal customers. However, Instagram has evolved with the rate at which brands leverage the platform to win the hearts of their target audience. The competition is now…
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5 Podcast Marketing Mistakes You Might Be Making
Marketing a podcast is hard work. There’s a common misconception that once you hit “publish,” your work on that episode is done—but that’s really where the work begins. Because while a podcast with no listeners is still a podcast, it’ll never really live up to its full potential. Podcast promotion is one part art, one…
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5 Best Content Planning Tools for Saas Companies To Streamline Their Work
Congratulations! Your Software as a Service (SaaS) is expanding. You’ve used a variety of marketing strategies to achieve this. Now the next phase is SaaS content marketing which mainly includes content writing like blogs, articles, copywriting, etc. And it’s a critical step, the driving force for making your SaaS company stand out amid a sea…
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Content Creation Team of One? Here’s a Seamless Process to Follow
When it comes to content creation, small businesses often either outsource it or mix it altogether. With small teams, there’s only so much that can be done, and content often takes a backseat to the other tasks involved with running a business. But it shouldn’t. In fact, small businesses with blogs generate 126% more leads…
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12 Best AI Tools for Marketers Who Want to Win This Year
In this era of big data, AI tools should be every marketer’s co-pilot. When you consider complex consumer habits, dwindling attention spans and ever-changing algorithms, you’ll agree that you need AI to win. 91.7% of top-rated businesses are currently increasing investments in data and AI. This means that there is no better time than now for…
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7 Tips to Incorporate Inclusivity in Your Content Marketing Strategy
In our ever-evolving world, where people’s needs, wants, and views are shifting, more inclusive and diverse content has become a staple in business marketing. People want to feel valued, regardless of their backgrounds, communities, social standings, and characteristics. But, what is inclusive and diverse content? Why is it important? And how can you create this…
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How to Use Content Marketing and Email Marketing Together to Boost Your Brand
Combining content marketing and email marketing is a great way to boost your brand. By creating and sending valuable, relevant, and consistent content to your audience, you can attract and retain customers while also driving profits. However, it’s important to create a strategy that incorporates both approaches effectively in order to achieve the best results.…
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Putler Review: An all-in-one reporting solution for SaaS / eCommerce marketing and sales
Every business owner wants to make smart business decisions based on their data. But more often they lack the tools and end up making decisions based on their gut. The world of content marketing is quite the same. Without having the right data to back your decisions, creating and publishing content is like a shot…