What makes a good website checklist? It is no secret that the Internet has made things simpler for businesses, governments, and other organizations. Gone are the days when you needed to rely on a brick-and-mortar location to get your name out there – these days, you need an online presence and an audience to attract, and you can reach more people faster than ever before.
1. Well Designed and Functional
Your site reflects your business, products, services, and your brand. It is therefore essential to make your site visually appealing, well designed, and professional. Create clear, clean layouts that feature high-quality photos and graphics to let the message be seen.
In addition, the site must be functional quickly, correctly, and according to expectations. Each page must be functional and fast as any of them may be the customer’s first or only impression. Slow, broken, or poorly designed areas could make visitors unhappy and cause them to quit.
2. Optimized for Mobile
With over 60% of web traffic coming from mobile devices, it is more important than ever to have a website optimized for mobile. A good mobile website will load quickly, be easy to navigate, and have the same functionality as the desktop version.
A growing number of users are using smartphones to shop and browse. Therefore, ensure you are not ignoring your customers on mobile devices by optimizing your website for mobile users. You must build your site with a mobile-first layout. Think about how your layout will appear on mobile devices before moving to the desktop.
3. Choose the right Typography
Good typography makes a good website for small businesses. In addition, since first impressions matter, you want to ensure your website’s typography is on point.
Some qualities of an informative website are bold and simple fonts that are easy to read and have few variations in font size. There should also be plenty of white space between text blocks, so the reader is not overwhelmed with too much information.
4. Optimized for SEO
One quality that makes a good website for small businesses or large organizations is that it should be optimized for search engine ranking.
SEO planning is about optimizing your website to appear on search engines such as Google. The basis of SEO includes using the right keywords, providing quality content, and having a mobile-friendly design.
If done correctly, it could generate thousands of visits to your site monthly without extra effort.
No person will discover you on Google if you are doing things wrong.
- Be aware of who you are targeting and conduct keyword research.
- Optimize your website’s pages with on-page optimization using the keywords you want to target.
- Create a solid sitemap to allow Google and Bing to rank your website.
It is very simple, and there are many other essential SEO elements, but these three tips will get you on the path to being visible in the search results.
5. Your website should have a great design and stellar UX
Truthfully, beauty is in the eyes of the observer. Your website’s design must help you achieve the goals that you have established. Your message must be clear and loud. The design should be in line with your brand and thought-through.
More crucially, your website must be simple and simple to navigate for everyone.
It is also important to think about the user experience. This is not just about what it looks but also how it feels. It is about providing users with an enjoyable experience that they will be able to recall.
UX also does not let users wait for long for pages to load. It is about not being annoyed because they cannot see the text on your website due to your colour scheme or because they are unable to use any buttons from your mobile website. You can use this site accessibility checker to check whether your site is currently accessible.
6. Buy SSL Certificate
Any website managing sensitive information must have an SSL Certificate to ensure data is encrypted. You can buy SSL Certificate from various SSL providers, but make sure to Renew SSL Certificate after every year or before the expiry date.
When you buy SSL Certificate, make sure you are getting value for money. Make sure it includes all your website needs at one price, so there are no surprises at renewal time. It should also come with free 24/7 support if you have any problems or queries regarding setup and installation.
7. Place your contact information above the fold
You want individuals to be able to find your contact information easily. That means placing it above the fold on your website–the part of the page that is visible without scrolling. If your business relies on customers reaching you or your sales staff, make sure you put your contact information where they will be able to locate it easily.
Your contact information should be visible at the top of the homepage, so visitors do not have to search for a phone number or address if they want to contact the business.
If you are using social media to connect with your customers, make sure you place your social profiles in the footer or header of your website to be easily accessible.
8. Respect the need for speed
This study discovered that most web users would stop browsing a website that takes too long to load. Furthermore, it is also found that the time it takes to load a website affects the purchase decisions of nearly 70% of shoppers.
Check that your website is running smoothly by keeping your software updated, making sure that you optimize your videos and photos to speed up downloads, and using a hosting service that can meet your bandwidth demands.
9. Fresh, Quality Content
The most required qualities of an informative website are fresh, quality content. This is especially important for small businesses, which need to build trust and credibility with their audiences.
Useful content shows that you are an expert in your field and keep up with the latest content marketing trends. Quality content is well written, accurate, and relevant to your target audience. It is also engaging and interesting to read.
Finally, turn the above tips or suggestions into a Good Website checklist. It will surely improve the quality of a website once you implement them.