Copywriting is the art of drawing visitors to your site/page and converting them into future customers by grabbing their attention and making a compelling case for yourself or your company. Copy refers to all kinds of content on the web from text and images to infographics and videos. It could be a website copy, a tweet, or a product description.
Copywriter services everywhere know that good copy is the difference between a buzzing website and a deserted one. Here are a few awesome examples that you should look at to understand what good copy is all about for copywriting inspiration –
Woot! Product Descriptions
Woot! Is an online e-commerce site that sells a variety of products. They are famous for their quirky, witty, and sometimes crazy, product descriptions. Their descriptions are almost addictive and you could spend hours just reading them. Don’t believe me? Check out one of their descriptions, it’s for a hands-free camcorder:
Pocket is a popular content discovery tool and app that helps you find articles based on your keywords. Their landing page reflects the vibe of the site perfectly, with a homely slider that makes you feel like you’re relaxing at a coffee table, having a cup of your favorite coffee, and catching up on the latest news. It is welcoming yet direct with a call to action, also located on the slider.
UrbanDaddy is a lifestyle media company and the copy on their articles is a work of art. It flows effortlessly from a witty, matter-of-fact tone to a compelling one and makes you actually want to try out the products or places they’re describing. They review a variety of unique foods, bikes, hotels, and much more. Here’s an example of their article talking about a watch that collects your ping pong stats!
R/GA is a B2B company. While their website looks like most others, it is their Twitter account that is exceptional. The tweets are funny, relatable, relevant, and are based on current events. They are a perfect example of audience engagement on social media. Check out some of their recent tweets:
I would like to apologize to our IT and HR departments for the Google searches I did yesterday. Well, for one in particular.
— R/GA (@RGA) October 8, 2015
I keep singing Taylor Swift's "Welcome to New York" but instead of "New York" it's "my blog."
— R/GA (@RGA) October 7, 2015
There's this thing called DM. It's great bc it lets you complain about your bill or broken package or whatev w/o boring everyone. Really!
— R/GA (@RGA) October 4, 2015
J. Peterman Product Descriptions
J. Peterman is a retail company that sells apparel and fashion accessories. They are another example of wonderful product descriptions. Their descriptions are written in the form of storytelling that manages to entice the reader while still advertising the product. Take this product description of a dress for example:
IFTTT‘s homepage is a simple one, with a white background that has 6 icons, a logo, a search bar, and a slogan on it. The landing page perfectly reflects the simplicity of the app, which is used to make other apps on your device work together with the help of “recipes”. The page gets to the point and shows you what you can do with the app without being too obnoxious about it.
Trello is an organization tool and its home page is the perfect example of “getting to the point”. Although the landing page is a little bland, it describes the product in a smart yet clear manner. As you keep scrolling you’ll realize how brilliant the copy really is. Everything that the tool can do is shown in a single picture with a short description next to it. This is followed by a detailed product description. The entire page screams elegant professionalism.
GymIt, as the name suggests, is a website for a chain of commercial gyms. The copy throughout their website is easy to understand and convincing. Instead of using supermodels with perfect bodies, GymIt focuses on the pain points of gym-goers. From their simple homepage to their witty “About” page, they address the problems of their customers in a conversational tone.
Pinterest has become one of the most popular content discovery tools on the web. It has a unique homepage with changing backgrounds and stories every time the page is refreshed. Also, the background is a continuous scroll of “Pins” related to the main story. The homepage also showcases how useful the site is by stating its purpose, along with some jaw-dropping facts. It also makes it really easy for users to sign up, either by Facebook or via e-mail. Clean, direct, and stunning, their website copy is one that causes envy among competitors due to its viral marketing.
ModCloth is a women’s apparel retail website. They sell a variety of products – dresses to shoes to accessories. As you can see from the image below, what is unique about ModCloth is how they name their products. The names are filled with puns and are very clever.
The importance of good copywriting is that your copy directly reflects upon you or your company – so it is important to take your time and make sure it is perfect. Many small businesses can’t afford to spend the time required to create a good copy, if this is the case for you then there are copywriting services that you can hire at a reasonable price.