What Google Wants You to Know Again: The 100 Links Per Page Guideline is Gone

This week, Matt Cutts talked about the permissible number of links on a webpage. SEO professionals, content marketing professionals and webmasters have been wary of adding too many links on a page for the obvious reason that it will spring search engine spiders into a spam alert. The understanding floating around is that any more than 100 links per page can attract a penalty by Google. Cutts, in his video, sought to dispel this myth. Actually, Google removed the 100-link-per-page guideline back in 2008. It now says that a webpage should have a reasonable number of links. It is not clear what constitutes ‘reasonable’, but here are some pearls of wisdom SEO experts have to offer.

Matt Cutts Rounds Up the Top SEO Mistakes that Most Companies Make

Even with excellent content and attractive websites, most companies fail to attract the expected amount of web traffic because of basic SEO mistakes that they commit. In this video, Matt Cutts – Head of the Google Webspam team lists the top SEO mistakes that he sees frequently. According to him, contrary to popular belief these SEO mistakes are not advanced coding errors but simple stuff that companies miss out or ignore.

How Writing has Evolved Due to the Internet

The English language, like all other languages, is constantly evolving. Whether we like it or not, the digital era has had a huge impact on how people use the English language to communicate. From the overly formal language used by writers fifty years ago, people now use conversational and casual language and tone on the Internet.

Matt Cutts Busts the Latest SEO Misconception

To appear on the first page of search results, companies and online marketers will believe and implement any SEO technique or trick they have heard of. Using an SEO technique without any proper analysis have a negative impact on the search rankings of a web page. To maintain current rankings and to prevent being penalized by latest algorithms, webmasters often believe speculations rather than facts. In this video, Matt Cutts – Head of the Google Webspam team, talks about the latest misconception that he would like to put to rest.

SEO Updates We Can Expect from Google in The Next Few Months

As Google has released many changes to its search engine algorithms and come down severely on suspicious SEO practices, people are always curious about upcoming changes in terms of SEO. Most people have to settle for speculations as Google is very tight-lipped about future changes it has planned. In this video, Matt Cutts – head of the Google Webspam team, reveals what his team is working on and what people can expect from Google in the coming months.

Google’s Penguin 2.0 is Up Next

Last year, Google launched its Penguin update to fight bad linking techniques and to crackdown on spammy content. Matt Cutts – Distinguished Engineer at Google, has just announced that the next major algorithm change will be out in a few days. SEO experts are calling this new set of algorithm changes “Penguin 2.0” and even the news of its imminent launch is causing a major flurry among online marketers. Penguin 2.0 is set to crush bad linking methods and unnatural links, which in turn could improve the quality of web content and improve the rankings of websites that constantly publish authoritative, original and valuable content.

Are Single-Page Websites Search Engine Friendly?

Minimalistic web design is all the rage nowadays with many companies adopting simple color palates and single page designs for their websites. The single-page websites run on extensive CSS and JavaScript components, and are low on text. The aim is to appear hip and trendy. But are such websites easily crawl-able too? And the big question – how does such sites compare to multi-page web designs when it comes to SEO considerations? Matt Cutts – head of the Google Webspam answers these questions and more regarding the effectiveness of single-page websites.

What will Google Search Look Like in 10 Years?

Technology is advancing at such a rapid pace that every few years our lives are being completely transformed by it. Gone are the days when computers could understand only command line instructions. Now computer programs can understand and analyze your behavior, and even recommend products that are perfectly suited for you. Some computer applications can even mimic rudimentary neural networks and human decision processes. No other generation has seen so many technological advances as ours and no one can accurately predict what the future will look like. With technology transforming our lives every few years, what will Google Search – the most advanced search engine on the planet, look like 10 years down the line?

Great Content that Performs Well in Google Search Results

The ultimate goal of any content marketer or a content marketing campaign is to ensure that the online content allows a website to rank well on Google search results. In a bid to improve rankings quickly, there are many companies and marketers who have resorted to black hat SEO techniques like keyword stuffing, buying links, etc. that can not only lower the quality of your content but can also get your website penalized. So what does Google suggest? How do you create content that performs well in Google search results? In this video, Alexi Douvas – member of the Google Search Quality Team, explains how people can create content that can help improve the rankings of websites.

How to Properly Check your Site for Keyword Rankings

Ranking well for target keywords is the main focus of content marketing strategies of most companies. To check how well company websites or blogs rank in Google search results for desired keywords, companies usually conduct searches for those keywords and see if their websites or blogs show up in the results. This process can not only be time consuming but is also the wrong way of checking for keyword ranking.