Ranking well for target keywords is the main focus of content marketing strategies of most companies. To check how well company websites or blogs rank in Google search results for desired keywords, companies usually conduct searches for those keywords and see if their websites or blogs show up in the results. This process can not only be time consuming but is also the wrong way of checking for keyword ranking.
Out of the various blogging platforms available on the Internet currently, WordPress and Blogger are the most popular ones and content marketers, individuals and companies use both these platforms judiciously. Blogger may have revolutionized publishing on the Internet when it was launched but WordPress trumped it in popularity by being more customizable. However, does one platform offer better search engine optimization than the other? Does blogging on one platform ensure that your blog has higher rankings on search results? Matt Cutts – famed head of the Google Webspam team, breaks down the advantages and disadvantages of both blogging platforms in this video and tells us which one is better for SEO.
Have you ever wondered if spelling and grammar are considered by Google algorithms while assessing the quality of a page and assigning rankings to that page? Well, Matt Cutts – the beloved head of the Google Webspam team, clears up any doubts that you may have about spelling and grammar in online content in this video. He also makes the case for good grammar and spelling in online content because people will come back to a site that has good grammar and spelling as the site looks more reputable.
In the days before search engines, Internet users could only find content and other websites via links. Link building gained more prominence when the number of inbound links became a major factor in Google’s search algorithm – PageRank – that calculates the rankings of websites. The more links a webpage had, the better its web ranking would be.
Everyone’s talking about content these days. Right now, there’s more content about content than there is about most other things, and I’m about to add to that.
Are you worried that your competitor or a disgruntled employee or customer is using negative SEO techniques to hurt your website’s rankings?
Most web writers and SEO experts have conflicting views about what is more essential for higher page ranks – SEO techniques or good content. Most content creators and web masters think that unless they write great HTML code that validates well along with the content, their website will not be found by web crawlers or bots. This may actually not be true! Matt Cutts, Head of Google Webspam team, has some interesting insights to offer on the subject.
As our interview series draws to an end, we managed to quiz the entire team at 1st on the List to get quality tips on the latest trends in the market. Chris and his team came up with some really insightful predictions and insights on the industry.
This is the third interview of our Online Thought Leadership Interview Series. Our quest for quality tips and strategies on the latest market trends led us to quiz Lance Bachmann of 1SEO who shared his thoughts with us as follows.
The second interview in our Online Thought Leadership Interview Series took us to Adam Heitzman of HigherVisibility. Adam Heitzman has an experience of over 10 years in the online marketing industry.
So far SEO experts had to worry mainly about PageRank. It is an important metric that measures the quality of a web page, which in turn affects the final web rank of the page. This metric along with page authority and domain authority gauges the overall web page quality. Earlier, the quality of content was determined by search engines based on the authority of the web page. Now Google has just made it official that a new metric known as AuthorRank will take into account the authority of the individual writing the content. Also known as AgentRank in the patent filed by Google, this quality metric will be taken into consideration when search results are generated. Experts predict that AuthorRank will bring about major changes in SEO in 2013.
As promised in our earlier post, this is the first interview of the SEO Thought Leadership Interview Series that we are going to publish.