Marks & Spencer Takes to Social Media This Christmas

Marks & Spencer’s television ads starring Helena Bonham-Carter and Rosie Huntington-Whitley have generated quite a bit of interest and buzz. But the movie stars are in for a tough competition from a West Highland Terrier who was christened by over 130,000 members of Facebook and Twitter. M&S has taken its holiday campaign to social media this year. Its ‘Believe in Magic and Sparkle’ television ad was first revealed on YouTube and followed by Instagram and Twitter campaigns, before being aired on television.