Non-Profits Relying on Content Marketing for Public Outreach

Content marketing has been instrumental in enhancing customer engagement, increasing website traffic and driving sales for businesses. Now, not-for-profit organizations are also reaching out to their target audience through relevant, branded content. A new study conducted by the Content Marketing Institute and Blackbaud, a company providing software and services to non-profits, points to the increasing use of content marketing among non-profit professionals in North America.