Vodafone Shifts Focus to Social Media with ‘Vodafone Firsts’

Traditionally, Vodafone has relied on global sponsorships as a brand engagement strategy. It is now shifting its focus to engage consumers through social media. The Vodafone Firsts campaign aims to interact with the company’s 400 million-strong customer base by reminding them about the power of technology. It will be kickstarted on New Year’s Eve and launched across all Vodafone markets next year.