Marketing to a Gen Z Audience – What You Need to Know
In 2026, Generation Z will become the largest share of the U.S. consumer population. [1] Generation Z…
In 2026, Generation Z will become the largest share of the U.S. consumer population. [1] Generation Z…
Content is king on Instagram, a social media platform with around 1 billion active users. It’s the…
One of the biggest challenges every marketer faces when promoting their brands is finding the right strategy…
The coronavirus pandemic has given the catering and hospitality industry a hard time like no other recession…
Ample data from various studies reveal that content marketing is six times more powerful than our good-old…
Content marketing is a domain that transforms at an unbelievable pace. The SEO tactics that you used…
Content marketing still manages to be one of the toughest aspects of marketing your business. Incorrect/…
Content marketing has evolved drastically and has become a major component of both B2C and B2B marketing….
Content marketing isn’t easy, even if you’ve been doing it for years. It’s a field that constantly…
If you’re a content marketer or just interested in content marketing, in general, then you’ve probably heard…
Content is king – and if you still haven’t boarded this train, you are missing out on…
Content marketing is absolutely essential for any business in the current markets as it is one of the most effective ways to expand a customer base, build brand image and reputation and in turn to help the company grow. Although many companies want to take advantage of the Internet era, very few have succeeded in doing so as most companies have very skewed ideas about what content marketing is. Content marketing is part of the overall inbound marketing strategy of a company. Inbound marketing has a natural network effect that allows the company to lower its cost of customer acquisition.