Take the Content Marketing Pledge with Rand Fishkin!

Content marketing is absolutely essential for any business in the current markets as it is one of the most effective ways to expand a customer base, build brand image and reputation and in turn to help the company grow. Although many companies want to take advantage of the Internet era, very few have succeeded in doing so as most companies have very skewed ideas about what content marketing is. Content marketing is part of the overall inbound marketing strategy of a company. Inbound marketing has a natural network effect that allows the company to lower its cost of customer acquisition.