Today most businesses have a brand page on Facebook. New features introduced by the social media giant make the task of managing these pages simpler and more efficient for businesses. The features include:
Promoted posts
Now you can increase the reach of your posts by paying a small fee. Promoted posts appear in the news feeds of more people than normal. Apart from users who have liked your page, such posts are also displayed in the news feeds of friends of users, who have interacted with it. Your page needs to have 400 or more likes to be eligible for promoted posts.
Scheduled posts
Facebook updates can now be scheduled up to 6 months in advance. Earlier this could only be done using a third party app. But now you can schedule posts simply with a click on the clock-like symbol in the bottom row of the box used to create and post status updates. Apart from status updates, you can also schedule photos and videos.
Administrative roles
The team members managing your Facebook page can now be assigned specific roles. Different roles include web content writer, advertiser, manager, insights analyst and moderator. Assigning roles is very simple. You just need to login to your account and click on ‘Edit Page’. The ‘Admin Role’ button will be visible in the column on the left.