Google’s Matt Cutts shares his thoughts on choosing a domain name for an online business in the video below. He explains that there are two schools of thought surrounding the matter.
Some people feel it’s better to go with a domain name that’s ‘brandable’ like facebook, twitter, yahoo as they are easily remembered for being differen.Others however, feel it’s smarter to go with a domain-name that’s keyword-laden and specific to your business like ‘bestmicrowave.com’ and so on.
When it comes down to finally choosing a domain name, the school of thought you lean towards will ultimately depend on your goals and interest.
No one can really tell you what will work, till it does!