Content marketing and social media marketing can be highly labor intensive and time consuming for businesses. In fact, according to a marketing survey conducted by Curata – creating original, valuable and high-quality content on a regular basis is one of the biggest challenges that most companies are facing. Publishing content regularly, marketing content through the right channels, responding to consumers and readers, managing social media pages, etc. can become a monstrous task for a company. So how can companies ensure that their brands are being promoted effectively without too much effort? Look to your loyal and satisfied customers.