Social media marketers and content marketers flock to Pinterest, Facebook, WordPress and Twitter but for some reason they forget all about Tumblr. This micro-blogging platform has over 40 billion blog posts, more than 85 million users and receives over 17 billion page views per month. Any content writing, social media marketing or blog writing service that is worth its salt should not write it off so easily. Tumblr is a social networking platform that has a clean and versatile interface that is beneficial to any content marketing or social media marketing strategy.
Customized blogs
Web designers and graphic designers have nothing to do on Facebook, Twitter or Pinterest. These social media platforms offer standard templates that can barely be tweaked. All company pages look very generic and it is very hard to stand out. This is not the case with Tumblr. Like in WordPress, you can create your own templates and layouts for your Tumblr blogs. You can even design your Tumblr page to mimic your website and post ads on it.
More user engagement
This micro-blogging platform lets you posts textual content, videos, images and audio files. Moreover, each post can be tagged with how many ever keywords you want. This means that users who search for those keywords on Tumblr can view your posts on their dashboards. It is pretty obvious that this is guaranteed to increase the reach your brand has and also increase the number of followers your page has on Tumblr.
SEO
Compared to other social networking or blogging platforms, Tumblr offers various tools to its users that helps them rank better on search engine results. The various search engine optimization tools allow users to add meta descriptions, optimize page titles, create customized URLs, design XML sitemaps and even add
Referral traffic
Tumblr is proven to be one of the best referrers. This means that user who go to a website via a link on Tumblr tend to stay on longer than users who enter a link via Twitter or Facebook. This means that if you post content on your Tumblr page with links to your website or company blog, it is bound to increase traffic to your webpages and blogs.