Google’s Penguin 2.0 is Up Next

Last year, Google launched its Penguin update to fight bad linking techniques and to crackdown on spammy content. Matt Cutts – Distinguished Engineer at Google, has just announced that the next major algorithm change will be out in a few days. SEO experts are calling this new set of algorithm changes “Penguin 2.0” and even the news of its imminent launch is causing a major flurry among online marketers. Penguin 2.0 is set to crush bad linking methods and unnatural links, which in turn could improve the quality of web content and improve the rankings of websites that constantly publish authoritative, original and valuable content.

The Google Dance Continues With A New Algorithm Change

“Google Dance” was coined some time back when Google rolled out many search engine algorithm changes in quick succession. These monthly changes caused the rankings of websites to fluctuate drastically. Just when SEO experts thought that the Google Dance had disappeared, it is back again.