The Elusive Art of Writing a Blog Title: 5 Tips to Entice Readers
If you’re a blog writer, or even someone who’s considering blogging and content marketing for their business,…
If you’re a blog writer, or even someone who’s considering blogging and content marketing for their business,…
Blogs help businesses attract more web traffic and establish companies or employees as thought leaders or experts in their field. But most business bloggers get too caught up in promoting their companies and products, forgetting that their audience wants more than just promotion from the blog! The rush to produce a large volume of content for blogs also sometimes pushes content writers to churn out poorly written blog posts on irrelevant topics.
Many big organizations and small businesses maintain their blogs, but latest surveys indicate that e-commerce retailers are yet to implement this solution. If you are one such e-tailer, understand that a business blog is a powerful tool to engage your customers and build a sustained rapport with them. Blogging is an important part of any site optimization effort, the objective being to make your brand more visible, encourage more visitors to your site, and give income a boost.
Out of the various blogging platforms available on the Internet currently, WordPress and Blogger are the most popular ones and content marketers, individuals and companies use both these platforms judiciously. Blogger may have revolutionized publishing on the Internet when it was launched but WordPress trumped it in popularity by being more customizable. However, does one platform offer better search engine optimization than the other? Does blogging on one platform ensure that your blog has higher rankings on search results? Matt Cutts – famed head of the Google Webspam team, breaks down the advantages and disadvantages of both blogging platforms in this video and tells us which one is better for SEO.
A blog is a web space where you have considerable freedom airing your views in exactly the manner you choose.
Many bloggers avoid giving links in their blogs for fear that this will encourage readers to leave their own web space and move to another.
Many businesses that have their own blogs often use the blog as their home page. The logic behind this act is simple.
Maintaining a professional and interesting blog for your business can help you engage customers.
A good blog can greatly improve a company’s online popularity and help with your website’s search engine optimization too. For a business to reap the benefit from a good blog, it has to be interesting, well written and managed.