Content creators and marketers have been learning and honing their skills over the years. Content marketing as an industry is constantly changing as new platforms for marketing are gaining popularity. Not a long time back, most companies pumped out content without really targeting it towards the right people. However, as content marketing strategies of most companies are maturing it is clear that content marketers have to pay attention and listen to their customers or followers.
Social media and content marketing in 2013 will be all about delivering content at the right time, through the right channels and to the right people. Companies need to be able to place messages subtly where the customer is bound to find it and respond to it. Content needs to be personalized and focused and 2013 will be the year of context marketing!
Marketing will be location based
Images make for great content as a lot of information can be conveyed through them. Photo-sharing is a great way to build relationships with your followers and customers. Recently, Google and Facebook bought Nik Software and Instagram respectively. This is with reason as more and more people want to know where the pictures were taken. Instead of just sharing pictures, companies must now share the location of the pictures too.
Content Promotion
You may have noticed the new promote button on Facebook. Twitter also has features that allow content promotion. This feature allows users to make their content stand out from the flood of other status messages, updates, posts, etc. This way more people will be able to see your content and possibly like or share it. Countless blogs have used this feature to great success and have seen web traffic rise exponentially. This however comes at a price but it is a win-win situation for companies and social media sites. It is predicted that other social networks like Google+ and LinkedIn will follow suit and release content promotion features to its users.
Importance of social media marketing
It won’t be long before companies start training their employees about social media and content marketing. It is very likely that corporate training programs will now include social media marketing topics so that all the employees can contribute to the company’s social media and content marketing efforts. Social media marketing is all about engaging with your customers and followers. Once employees are brought on board, better relationships can be built on social media platforms.