Creating fresh, unique content is one of the most important marketing strategies that help brands stand out in the competitive market. With effective content curation, you can position your brand as an industry leader and thought leader while gaining a competitive edge. When your content marketing team finds and shares the most relevant and valuable content on a particular topic, it will educate people, keep them engaged and create a positive brand image. People will see your website or blog as a valuable resource hub.
But finding the relevant content your audience wants and tweaking it to align with your industry expertise is easier said than done.
Thankfully, with the advent of content curation tools, it has now become easier for brands to curate fresh and relevant content for their audience. Content curation tools can strengthen your content marketing strategy, improve your brand visibility and help achieve higher rankings on the SERPs.
Let’s have a look at some of the best content curation tools to deliver value and engage your audience better.
1. Buzzsumo
Buzzsumo is one of the best content marketing platforms, helping you find valuable brand content and sharpen your marketing strategy. The content discovery tool provides you with innumerable ideas for your blog. It keeps you updated on the latest industry trends and generates thousands of keywords and phrases your audience may be searching for.
You can perform in-depth content research and find useful articles and social media posts to curate data-powered content. Buzzsumo also helps you discover industry influencers, authors, and content creators on social media platforms. You can connect with influencers, collaborate with them and ask them to share your content. It helps you increase your brand reach and drive audience engagement.
With Buzzsumo’s monitor feature, you can track brand mentions, industry trends and industry updates. It keeps you informed about what people are saying about your products, services, so you can make necessary changes.
2. Flipboard
Flipboard is a great tool that helps marketers find their favorite technology blog posts, news sources and websites on nearly every topic from entertainment to travel and healthcare. Brands can find influential stories of any interest and curate content to keep their audience informed, engaged and educated. With Flipboard, you can create your own magazine and include links to your favorite blog posts, images, videos and music. There is no need to read thousands of articles or posts and waste your time on irrelevant topics. With Flipboard customizable content curator, you can view posts of the people you interact with the most that will limit endless scrolling.
Flipboard makes content sharing easier and effective. Flipboard gives you an opportunity to add links to your own blog posts in the magazine to promote your content and encourage readers to learn more about your products or services.
You can share articles via email or retweet them to attract more readers. The tool lets you access the original webpage, enabling readers to visit your website or blog. The tool allows you to personalize the magazine as per your preferences. You can choose the categories of your interest and subscribe to the selected sources to get the relevant information.
3. Scoop.it
Scoop.it is a content curation tool that allows you to research, curate and share the best content on your websites, blogs and social media. Its smart content engine monitors global sources and helps you find the relevant content for your brand. Scoop.it allows you to create engaging content for your website, which will eventually boost credibility and increase brand awareness.
Scoop.it can help establish your position as a thought leader and help you make connections with industry influencers. Furthermore, it gives you an opportunity to keep your social media feed updated with your curated content. It can embed your content pages in your websites.
Scoop.it allows you to publish curated content on one or multiple websites or blogs. You can easily share your content on social media channels. Publishing more content on websites will increase your chances of getting more website traffic and ranking higher on search engines.
4. Quuu
Quuu is a content curation tool that is famous for providing high-quality content from different sources such as videos, blogs, podcasts and more. Quuu is packed with many interesting features, including Discover, Discover Profiles, Read Later, Rss Feeds, Reader Mode And Promote Your Content.
The best part about using this content curation tool is that content is reviewed by humans and you can find content from a myriad of categories in different languages. In fact, it is a hand-curated content platform that is powered by AI.
Quuu is one of the best places for content creators and curators, as it allows them to find content from any interest and share content instantly on their social media accounts. All you need is to choose the relevant category and Quuu will send you up to 6 suggestions of valuable content from around the web.
5. UpContent
UpContent is a content discovery and curation tool that can collaborate and distribute relevant content and convert leads into brand advocates. It can easily be integrated with many tools, making it easier for marketers to share content with their audience.
By regularly curating and sharing the best content, you can grab the attention of readers and make your brand a trusted resource that provides valuable content. UpContent gives you intelligent content recommendations relevant to your brand and adherent to your guidelines. Its machine learning algorithm helps content creators, editors, and marketers find relevant brand content.
The centralized publishing platform also offers customizable publishing options and easy integration with most tools. UpContent can easily be integrated with Hootsuite, Chrome extension, denim social, Buffer, HubSpot, Curate, Zapier, Lately – to name a few.
To Wrap it Up
These are some of the best content curation tools you can choose from, to strengthen your content marketing strategy and improve your marketing efforts. You can experiment with them and figure out which one works best, meeting your brand’s requirements. No matter which content curation tool you choose, the end goal is to make the process of content curation faster and simpler.
Author Bio: Fahad Ali Khan is an experienced Digital Marketer working in a reputed web design agency. He is a passionate, hard working, and skilled professional with extensive knowledge on Digital Marketing topics. Fahad has substantial experience in SEO, SMM and Email Marketing and has successfully assisted many businesses in achieving their targets.