How to Use LinkedIn Company Pages to Reach Your Target Audience

Marketing is a complex and confusing activity, especially for small businesses and start-ups. Most entrepreneurs are looking to make business contacts and attract a more professional audience. LinkedIn is a great platform for this purpose.

It is no longer just a place for recruiters anymore – the “Company Pages” feature can help businesses garner attention as well. This feature helps companies communicate with and reach out to the right kind of customers, prospects, partners, peers, etc. on LinkedIn. A business can post information about job opportunities, its niche market, company blog updates, company news, and much more on its Company Page. Posting company information on LinkedIn pages means that you are making sure that the information reaches a target audience. Here are some useful tips to help you set up a great Company Page on LinkedIn.

Complete your profile

This is the first and most basic step to creating a strong presence on LinkedIn. First impressions are important. Imagine the reaction of a prospect when he/she looks at a drab and incomplete Company Page. An incomplete profile shows that you are not interested. Completing your profile will not only make a good first impression, but will also help LinkedIn connect you with like minded people.

Get people to follow you

This is much easier said than done. One way to increase the number of followers you have is to encourage employees to follow the Company Page on LinkedIn – this will create a buzz on the page and more people are likely to follow suit. Similarly, you can encourage existing customers, peers and other similar LinkedIn users to follow your Company Page on LinkedIn. Having a substantial number of followers on LinkedIn will help your company become an authority figure in your niche market.

Post good content

You can get as many followers as you want by asking them to follow you, but you will have no credibility without valuable content that is of some use to your followers. After you have created a complete profile, make sure to post useful content that your audience will appreciate. You can post content – textual and visual – about your company, products, future plans, niche market, etc.