Never Make These Twitter Mistakes!

There’s no doubt that Twitter is one of the most important channels for content marketing. However, most companies do not use it well. A small misstep on Twitter can turn into a huge disaster. Unlike other social networking sites that allow people to post long form content, people can post only about two or three lines per tweet and optimizing such small pieces of content can be difficult. Also, there are many features like hashtags, Twitter handles, etc. that must be used properly to market content effectively. This social media site is a public forum and you need to mind what you say in 140 characters.

Google + Is Not a Hot Favorite Among Users, But May Still Warrant Attention

Released last July, Google+ was expected to take on its competitors Facebook and Twitter in a huge way. But unfortunately, according to the latest report by ComScore Inc, users spent a mere 3.3 minutes on Google+ on an average, while its competitor Facebook scored high with users spending on an average, a whopping 7.5 hours on it!