Tag: Social Media Marketing
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Never Make These Twitter Mistakes!
There’s no doubt that Twitter is one of the most important channels for content marketing. However, most companies do not use it well. A small misstep on Twitter can turn into a huge disaster. Unlike other social networking sites that allow people to post long form content, people can post only about two or three…
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Wrap your Head around Pinterest Business Pages and its New Rules
Pinterest, the website where users could pin their favorite pictures, is now slowly going commercial. This elegant website was originally created for users to keep electronic scrapbooks. However, it is now following in the footsteps of Twitter and Facebook and is allowing businesses to create company pages. Pinterest has stated that this update has nothing…
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How to Make a Splash in Social Media
Internet memes are all the rage right now. These simple pieces of “artwork” or rather cartoons combined with witty statements are so successful that some have acquired millions of shares and likes in a matter of days. Oftentimes, these internet memes have also led to the meteoric rise of the content or website they are…
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Top Social Media Trend Predictions for 2013
Social networking websites underwent huge changes this year. Facebook added the Timeline feature, Twitter released business pages, LinkedIn redesigned Company Pages and Pinterest saw a huge surge in popularity. Businesses are now placing a lot of importance to their social media outlets to expand marketing reach, customer service and sales. So will this trend continue…
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Content Marketing Tips to Boost Holiday Traffic
Content marketing is the new buzz in the online marketing world and its impact is growing rapidly. A study published this year by Content Marketing Institute in collaboration with various marketing experts showed that more than half of the respondents had plans of increasing their online marketing budgets. This is not all – these respondents…
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How to Optimize Content for Facebook Edgerank – Part II
This post is a continuation of my earlier post ‘Use Facebook Edgerank to your Advantage – Part I”. These posts are meant to help you adapt to the Facebook Edgerank algorithm update when creating Facebook content for your businesses or for other clients. Like the Penguin and Panda algorithmseased by Google, the Edgerank algorithm has…
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Use Facebook Edgerank to your Advantage – Part I
Now businesses have a new algorithm to worry about. Panda and Penguin algorithms released by Google caused quite a stir among online marketers and now the buzz is about Facebook’s new algorithm. The social media giant has released a new algorithm named “Edgerank” that dictates the visibility of Facebook pages. It is not enough to…
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Essential Instagram Pointers For Your Social Media Marketing Strategy – Part II
This post is a continuation of Use Instagram to Boost your Social Media Marketing Strategy – Part 1′ and highlights a few more points that could enhance your Social Media Strategy with the help of Instagram.
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Use Instagram to Boost your Social Media Marketing Strategy – Part 1
Instagram is the new player in the social networking world. The user base of this simple photo sharing application has exploded in recent times and has gained a lot of attention from social media marketers. It was originally created to allow Apple device users to add filters to images and to share them with other…
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Social Media Fueling Growth of Small Businesses
Owning a small business poses challenges in terms of adaptation. Constantly adapting to changes and following new trends help build a stronger organization.