This week, Matt Cutts talked about the permissible number of links on a webpage. SEO professionals, content marketing professionals and webmasters have been wary of adding too many links on a page for the obvious reason that it will spring search engine spiders into a spam alert. The understanding floating around is that any more than 100 links per page can attract a penalty by Google. Cutts, in his video, sought to dispel this myth. Actually, Google removed the 100-link-per-page guideline back in 2008. It now says that a webpage should have a reasonable number of links. It is not clear what constitutes ‘reasonable’, but here are some pearls of wisdom SEO experts have to offer.