LinkedIn’s New App ‘Intro’ Targeted at Mobile Email

LinkedIn has unveiled a new mobile app that provides a better email experience and enablers users to make more informed decisions on adding potential business connections on their smartphones. Called ‘Intro’, the app provides a summarized profile of the sender above the email client. The profile comprises the sender’s picture and small professional bio. When you click on the Intro bar, a more detailed profile of the sender is displayed. It includes the sender’s work history, education, mutual connections, and recommendations received by him/her from other LinkedIn users.

Go Mobile or Be Left Behind!

The sale of smartphones overtook that of conventional mobile phones for the first time last year and recent studies show that more than 8% of all web searches are conducted from mobile devices. More importantly, more than 70% of all mobile users ditch their attempts of viewing a website from their mobile devices if it fails to load properly in the first five seconds. Shockingly, more than 50% of all mobile device users admitted to not visiting a website if the first attempt to do so was buggy and unappealing. Such alarming figures have prompted many companies to make their online presence more mobile friendly and experts predict that 2013 will be the year when companies make the dash to become more mobile-friendly.