A perfect pitch can ensure desired action for the media, but getting the pitch right is not so easy. For this reason many businesses entrust the task to professional writing service providers. Here are a few tips to help you create a successful pitch.
Start with a relevant and interesting subject line: Most people decide whether or not to open an email based on the subject line. This means that the subject line is essentially the make or the break. It is best to avoid subject lines like ‘Urgent’ or ‘Please Read’. The subject line should be relevant and interesting enough to pique the recipient into opening the email.
Keep it simple and short: With numerous pitches filling up their inboxes everyday, recipients are unlikely to take out time to read a longwinded and confusing email. A concise and clear pitch that effectively communicates your message is your best bet to induce the reader to take the desired action.
Stick to the point: Your pitch should be focused on a single point. More importantly, the point should resonate with something that the audience cares about.
Provide useful links: While unsolicited attachments are a big no-no, providing links that allow readers to find out additional details is a good idea. While including links, make sure that they are relevant and useful.