In the fiercely competitive online eco-system, holding on to existing customers is getting more and more difficult. While positive testimonial are helpful in attracting new clients, they don’t offer much value in terms of customer retention. If you too are facing this issue, here are 3 tips to help you demonstrate commitment towards existing customers and foster long-term relationships.
Give credit to clients
If you do not have an unlimited advertising budget, don’t worry. There are many cost effective ways of showing your responsiveness towards customers. For instance, if a client points out a bug, you can give them credit in your publication or website by including something like ‘Thanks to the first report by xyz, bug that would cause abc was eliminated’. Such small gestures go a long way in building relationships.
Show your gratitude by naming something after a valued customer
This is similar to the first tip, but on a bigger scale. For instance, if a customer has been loyal to you for a long duration, you can express your gratitude by naming an event after them. In case of a famous client, you can even consider naming a product or service after them, for instance, Woody Allen sandwich.
Take interest in your customers at a more personal level
Remember that relationships do not develop between businesses, they are formed between people. To ensure long-term retention, you need to connect with your clients on a more personal level. Social media platforms are ideal for this purpose. If you lack the resources required to maintain an active presence, you may consider investing in professional social media services.