Content marketing is critical for e-commerce websites. It helps bring the right kind of customers and build business credibility. Great content also helps the site stand out from millions of other e-commerce websites that has flooded the Internet. No matter how well the content is optimized for search engines, if the content is of low quality then sales will be average. Here are five great content marketing tips that you should not ignore for your e-commerce website.
Quality and not volume should be the focus of your content marketing strategy. Pumping out low-quality articles will do your e-commerce website no good. With the help of good content writers, you can create interesting, relevant, informative and unique content that will not only impress your potential customers but also encourage them to share it on various social networking platforms. Recent search engine changes have ensured that good quality original content gets top billing instead of content filled with SEO techniques. So you need to create high quality content to boost the search engine rankings of your e-commerce website.
Before you can create content for any content marketing channel – blogs, product pages, social networking pages, etc. you need to figure out the kind of people or audience you want to attract. This is especially important for e-commerce websites in niche industries.
Most e-commerce companies use platforms that are not built for great content generation and publishing. Popular e-commerce platforms like Magneto are not very beneficial for content production. This is why you should include some WordPress elements in your e-commerce site to help build and publish great content. Introducing such elements makes the content marketing much easier as you do not have to worry about formatting the content while publishing.
The content on your e-commerce website should without a doubt be related to and associated with the products you are trying to sell. You cannot write articles about vague topics just to fill up space. Even if the content is not a sales pitch for the product, it should cover topics that have something to do with the product. For example, you could publish an article titled “Fun Projects with Hand-made Paper” if the product you are selling is hand-made paper.
Although the content is for an e-commerce website and it has been created to sell the products, it should not be sales-y. Sometimes instead of copywriting the articles, it is best to make them informational and valuable to the customers. People trust unbiased content and eventually the product it is associated with. One good way of promoting the product without making a sales pitch is by telling a story. You can create a story around a product or even better – narrate a true story of one of your existing customers, which will immediately tap into the emotions of your potential customers.
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