Google’s Penguin 2.0 is Up Next
Last year, Google launched its Penguin update to fight bad linking techniques and to crackdown on spammy content. Matt Cutts – Distinguished Engineer at Google, has just announced that the next major algorithm change will be out in a few days. SEO experts are calling this new set of algorithm changes “Penguin 2.0” and even the news of its imminent launch is causing a major flurry among online marketers. Penguin 2.0 is set to crush bad linking methods and unnatural links, which in turn could improve the quality of web content and improve the rankings of websites that constantly publish authoritative, original and valuable content.