Google’s Penguin 2.0 is Up Next

Last year, Google launched its Penguin update to fight bad linking techniques and to crackdown on spammy content. Matt Cutts – Distinguished Engineer at Google, has just announced that the next major algorithm change will be out in a few days. SEO experts are calling this new set of algorithm changes “Penguin 2.0” and even the news of its imminent launch is causing a major flurry among online marketers. Penguin 2.0 is set to crush bad linking methods and unnatural links, which in turn could improve the quality of web content and improve the rankings of websites that constantly publish authoritative, original and valuable content.

The Search Option – How it All Began and What’s Next

We can upload and search for information so easily on the internet that we barely take the time to stop and think how search engines have changed the world. Do you remember a time when you had to go to the public library if you wanted to know something? Knowledge and information can be found at the click of the button. We can even access information on websites through cell phones. Never before have we been so connected.

Does Freshness improve web rankings?

You may have heard that the Google search engine favors web pages that are updated regularly. So is it true that the search engine giant increases the search result rankings of pages that have “fresh” content? Company pages do not need updated content and there are some topics on which people cannot create new content without repeating old information. Matt Cutts, head of Google’s Webspam team, explains why you should not worry about the freshness factor and how this factor only affects the ranking only for some queries.