Content Marketing – The Art and Science Involved
According to the survey conducted by Gartner, the top priority for most companies will be content creation and publishing this year. However, most companies do not understand content marketing and end up with ineffective campaigns that do nothing to help the brands. This form of marketing is subtle sans glamorous and blatant promotion of the brand. Your content should allow people to make informed choices about your products on their own – no one likes to be told what to do. Good content marketing campaigns give should make people who engage with your content to run out and buy your stuff without you having to tell them to do so!