Content Marketing – The Art and Science Involved

According to the survey conducted by Gartner, the top priority for most companies will be content creation and publishing this year. However, most companies do not understand content marketing and end up with ineffective campaigns that do nothing to help the brands. This form of marketing is subtle sans glamorous and blatant promotion of the brand. Your content should allow people to make informed choices about your products on their own – no one likes to be told what to do. Good content marketing campaigns give should make people who engage with your content to run out and buy your stuff without you having to tell them to do so!

French Government wants Google to Pay for Linking News Articles

This may sound shocking but may soon become reality. The French government is considering bringing a new bill into action that will force the search engine giant to pay for the links of newspapers that it displays in online searches. Google has claimed that if this new bill is passed, it could threaten the very existence of the company.

Tactilize Simplifies Publishing Content on iPads

Millions of people around the world own and use iPads everyday. Every time a new version is released, people go into a frenzy. What if you could tap into this huge market base? What if you could share your ebooks, articles, photos, videos, etc. with all these iPad users? A new iPad app called Tactilize has been created just for this.

Dynamics Between Publishers and Content Creators are Changing

Publishing 2.0 has changed the way people get their information. The masses are slowing moving away from traditional publishing venues like newspapers and magazines and towards online articles and blogs. This has also changed the relationship between the publisher and content developers.