The Story of Storytelling

The whole point of advertising is storytelling and not selling. Brands need to be able to tell their stories in innovative and memorable ways to make a lasting impression on their audiences. We are aware of the different advertising channels available in the digital era – the Internet, television, radio, mobiles, etc.; but do you know how it all started? How we went from painting on cave walls to keep stories alive to how we started making viral videos on YouTube? In this video Joe Sabia – digital artist and master storyteller, reveals the evolution of storytelling in just under four minutes in a charming and humorous way that makes this video a must-watch!